Pai Skincare London | Powering your good skin days

Fade Forward™ Serum

Fade Forward™ Serum - Main image
$35.4 $59 In stock

Category: Serums

ON YOUR MARKS
Get set.... Glow!

The game-changing serum that's clinically proven to reduce the appearance of dark spots and even out skin tone, with instantly brighter results*.

Unlike exfoliating acids, which can leave skin sensitised and more vulnerable to UV damage, our Marine Algae extract targets the root of discolouration deep in the skin. It fades existing dark spots and helps prevent new ones forming.

A quick science lesson: as you age, the fibroblasts that regulate your pigmentation lose their ability to keep melanocytes in check. Hello, age spots. But Marine Algae is rich in phlorotannins, a class of compounds unique to brown seaweed. These reactivate the signalling protein (SDF-1) that tells melanocytes to moderate melanin production, restoring your skin's natural pigmentation control at the source.

Backed by peer-reviewed research and clinically tested across multiple skin tones, it's safe for all complexions. It won't bleach, won't fade your freckles, and won't interfere with tanning. Just balanced, even-toned skin.

A hyperpigmentation solution for even the most hypervigilant skin.

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Standard Shipping · United States: $0.00

Express Shipping · United States: $3.99

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United States · Return window (days after delivery): 30. Return method: By mail. Return postage: Seller pays.

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Customer Reviews (4.9 / 5 · 8 reviews)

Kevin ★★★★★

My dark spots have definitely faded since I started using this, and the glow shows up right away after applying. The texture is light and sinks in fast, which makes it easy to layer before my moisturizer.

Avery ★★★★★

Three weeks in and my dark spots are visibly lighter, not just in bright bathroom lighting but even in my car's rearview mirror. The texture sinks right in with zero stickiness, which matters since I layer it under sunscreen every morning. Honestly the instant brightness claim isn't hype — my skin l

Samuel S. ★★★★★

My dermatologist recommended I try something with clinical backing for my hyperpigmentation, and this has genuinely exceeded expectations. My skin looks noticeably more luminous even after the first week, and the tone around my jawline is finally starting to even out.